Raw Denim Art Project

 So...in my never-ending pursuit to turn my life from one big sociology case study (long story...see the last 5 years of my life living in Chicago) into an everlasting exploratory art project, I am incorporating fashion and more specifically personal taste and style into an art project.  The feature--raw denim from the A.P.C. brand.

A.P.C.'s Petit New Standard Jeans

There are plenty of brands that make very high quality denim incorporating the world renowned Japanese loom process (see High Snobiety's piece on Japanese Denim), but I chose A.P.C. because they give you the opportunity to give your denim story a second life. Through their "Butler" program, customers are able to purchase and wear-in pairs of raw denim fit jeans in order to create exciting new wash and wear styles that could never be created through the pre-consumer wash and wear processes that machines do create the worn looks that popularize today's fashion trends.  After thoroughly breaking in and personalizing your pair of A.P.C. jeans you are then invited I return your unique creation to a store where, if eligible, you can resell for 50% off your next pair.  That's a pretty sweet deal.

I may not be a complete denim aficionado but I can definitely appreciate a good art project.  Also, the idea that my legacy can live on through someone else's experience is a rewarding notion to me.

The jeans are practically new in these shots:

I look forward to creating a very uniquely styled garment once I begin my particular washing recipe after I give them at least 6-8 months of wear.  I only hope that I'll still be interested in parting with them once the time comes. There will be follow-up posts on the development of this project and I hope that you all with enjoy this project with me.

More about A.P.C.:

Atelier de Production et de Création, better known by it's acronym A.P.C., is a French clothing brand founded by Jean Touitou in the beautiful year of 1987 (pardon my bias for my birth year).  The clothing takes a very minimalist approach. You won't find numerous logos and overly intricate designs.  With their pieces. Lately the company has been doing numerous collaborations with other brands and celebrity designers that have garnered it much notoriety as of late.

I initially discovered the brand back in college when looking for French style influences and again while looking for some better denim options. At the time, I chose to go with Nudies because of their more intricate and now famous back pocket detailing.  I think I was more interested in the world noticing what I was wearing as opposed to satisfying myself.

My personal style is constantly evolving with my maturity.

- Esoteric